SECURE YOUR PLACE

John Mitchison

John Mitchison

Director of Policy and Compliance
DMA

  • How is data regulation changing the way organisations operate?
  • How can increasingly divergent and potentially conflicting rules and regulatory systems be navigated?
  • How can the need for data privacy and digital transformation be balanced?
  • How can organisations bring data protection & ePrivacy to the forefront of the workplace?
  • As the volume and value of personal data held by organisations continues to grow, how can organisations manage issues of trust and transparency?
  • Considering leadership, culture and skills challenges in meeting data protection capabilities and needs
  • Privacy after Brexit: What are the risks of increasingly strict data localisation requirements?

  • The EU ePrivacy Regulation will replace the current ePrivacy Directive, which was implemented in the UK via the Privacy and Electronic Communications Regulation (PECR). EU member states interpreted the ePrivacy Directive in different ways meaning the rules vary across the EU. Overall it is remembered by marketers as the ‘cookie law’ as it required organisations to have a cookie pop-up explaining that cookies are used by a website.
  • The EU Commission stated the new law was necessary to ensure ePrivacy rules are consistent with GDPR and reinforce trust and security in the EU’s digital single market, a flagship policy
  • Divergent ePrivacy rules across the EU can act as a barrier to cross-border trade. The ePrivacy Regulation will apply equally in all member states and will, therefore, harmonise rules.
  • The DMA position is that there must be a clear and detailed rationale for each proposal in the ePrivacy Regulation. Having spent years working on the GDPR, which is considered the gold standard in global data protection, there should be no contradiction between GDPR and ePrivacy
  • Discussing the rollout of these changes in the face of Brexit, expected timelines and obligations towards implementation