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Prof Annabelle Gawer

Professor and Chair in Digital Economy; Co-Director
Surrey Centre for Digital Economy (Confirmed)

An award-winning researcher, author, and educator, Professor Annabelle Gawer is an expert on digital platforms such as Google and Facebook, and on platform-based innovative business ecosystems. Highly-cited author of two books (Platform Leadership, and Platform, Markets and Innovation) and over a dozen articles in top international journals, Prof. Gawer's research on platform leadership and innovation ecosystems explains how innovation and competition interact to shape platform-based markets and the digital economy. Annabelle’s work has been featured in The New York Times, The London Times, The Financial Times, The Economist and The Wall Street Journal. A pioneer of international stature in the field of digital platforms, Annabelle is a leading voice in advancing research, as well as managerial practice and European policy. Prof. Gawer advises the European Commission, the UK Parliament House of Lords, and the OECD on issues related to the future of ICT research directions in Europe and on the question of regulation of online platforms. Annabelle's seminal research offers insights into the strategic management of platforms and the governance of their innovation ecosystems by exploring systematically the interaction between economic forces, organizational dynamics, and technological design. She is the Co-Chair of the first Academy of Management Specialized Conference on Big Data and Managing in a Digital Economy, to be held at the University of Surrey in April 2018. Annabelle also consults as a strategy coach for top management in major international corporations in the US and Europe. Examples of such engagements include Huawei (China), IBM (UK), Microsoft (USA), Nokia (Finland), Symbian (UK), BT (UK), AT&T (USA), BASF (Germany), Philips (Netherlands), Vodafone (UK), Telefonica (Spain), Unilever (UK), SAP (Germany), DaimlerChrysler, Ingenico (France), Gemalto (France), ARUP (UK), Atkins (UK), Mace (UK), EdF (UK), etc,. as well as to digital start-ups and for all kinds of internet businesses requiring platform business models and the development of innovative ecosystems. A French citizen, Annabelle studied in France and in the USA. She is a graduate of MIT (Ph.D. in Management of Technological Innovation, MIT Sloan School of Management, 2000) and Stanford (MSc Industrial Engineering, 1992), Annabelle also earned a Diplôme d’Ingenieur Civil des Mines and a Maîtrise de Mathématiques Appliquées (Univ Pierre & Marie Curie Paris 6).

  • Outlining how e-privacy is evolving in the digital economy landscape with a focus on online platforms
  • What are the trade-offs when pursuing or not respecting user privacy in the context of the business of platforms?
  • Looking at transaction and innovation platforms: what are the impacts of e-privacy on value growth and the network effect?
  • How can we ensure transparency in the use of personal data by online platforms?
  • Discussing latest policy updates and projects on online platforms including the OECD, the European Commission and the House of Lords
  • Looking at the future of platform leadership and innovation ecosystems: how innovation and consumers privacy interact to shape platform-based markets and the digital economy